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This study aims to investigate relationships among body mass index (BMI), socioeconomic variables, dietary self-efficacy and consumer dietary stress in healthy food buying and explore whether different levels of personal values influence these relationships.

The study is based on an online representative cross-sectional study with 380 food consumers. Structural equation modeling served to estimate direct, mediating and moderating effects between the studied constructs and variables.

Examples of moderating and moderated mediating effects include a negative impact of BMI on dietary stress for consumers with low levels of enjoyment value but no significant effect for consumers with high levels of enjoyment. BMI also had a greater negative impact on dietary self-efficacy when the level of respect/achievement was high (vs low), and respect/achievement positively moderated the mediating effect of BMI on dietary stress through dietary self-efficacy.

This study focuses on analyzing healthy food buying in a particular cultural setting and may suffer from a lack of generalizability to other cultures. The results suggest that research should take into account personal values when investigating stress.

Food managers and health authorities can improve their ability to reduce dietary stress when addressing consumers by understanding the role of personal values in healthy food choice and the impact on mental well-being.

This study offers a novel, more fine-grained conceptual model of how consumers develop dietary stress when buying healthy food.

The purpose of this paper is to empirically investigate the role of gender, food health involvement, and food health information competency in predicting consumer food health information seeking.

A conceptual model for predicting consumer food health information seeking is proposed. The predicting constructs are general food health involvement, general food health competency, product‐specific health involvement, and product‐specific food health competency. The relationships between construct are estimated using structural equation modelling. Data were collected in a nationally representative consumer‐panel among 504 Danish consumers using a questionnaire.

The results suggest that improving consumers' general food health involvement may only lead to increased product‐specific health information seeking if consumers at the same time are involved in the specific product category. The results also revealed that women are generally more food health involved than men but did not support previous research suggesting that women also are more knowledgeable about healthy food and that they more often seek product‐specific food health‐related information.

This research concentrated on analysing one food product, salad dressing. A large cross‐section of products ought to be studied to improve the generalizability of the obtained result and thus future research may wish to incorporate a wider range of food products.

The results suggest that food authorities and/or food marketers seeking to promote a healthy life‐style should consider providing examples of healthy product categories (food authorities) and/or particular products (food marketers) along with their general health information.

This paper empirically investigates gender along with a number of mental constructs for the purpose of understanding consumers' food health information seeking. Also, the paper explores age and educational level as possible moderating variables of the consumer food health information seeking process.

This paper aims to investigate the effect of anxiety on information search during food choice and to test a key moderator of the effect of anxiety on search, namely attitude towards nutritional claims.

By means of qualitative study the paper investigates the notion that consumers experience anxiety about health outcomes during food choice. Further, by means of structural equation modelling based on two studies with representative samples of Danish consumers, the paper investigates the effects outlined above.

The authors show that anxiety during food choice increases information search in four product categories – ready dinner meals, salad dressing, biscuits, and cakes. Further, the results show that the positive effect of anxiety on information search is stronger when consumers have a less favourable attitude towards nutritional claims on the product label.

The results suggest that anxiety during food choice is desirable from the consumer welfare point of view since it leads to more informed consumers. The results also indicate that public policy makers should educate consumers to be critical about nutritional claims, since this would increase consumers' propensity to search for health information. In turn, from a managerial point of view this suggests that providers of healthy food should provide extended health information for consumers that are sceptical about nutritional claims since their scepticism towards this type of condensed information will in fact motivate extended information search.

This paper contributes to research in marketing on food choice and consumption: a consumption area that is important but difficult to navigate due to an increasing complexity of nutritional information at the point of sale. This paper demonstrates that situational, choice‐based anxiety and scepticism towards nutritional claims may actually be good things by prompting consumers to undertake search, and hence ultimately make more informed choices.

This study aims to investigate the random collection of items for gifting which are stored in one’s home in a special place. Traditional gift-giving models suggest gift givers buy gifts for certain recipients on certain occasions. This study ' s journey into gift storage finds that some gift-giving practices are initially acquisition-less, recipient-less and/or occasion-less.

Based on a convenience sample of 111, the main functions and motivations for gift storage are described. From a free elicitation process of gift-closet attributes, a first account of the symbolic meanings that gift storage is embedded in is provided.

Seventy-seven per cent per cent of the sample had a gift closet where they stored gifts for which either the occasion or the recipient was not known at the time of acquisition. According to these gift-closet owners, the main purposes of gift closets are convenience, thrift and to have a place for surplus or shopping items.

While it makes sense to some consumers to prepare for future gift-giving occasions by stockpiling items in gift closets, the results indicate that storage may affect the symbolic value of the gift and, ultimately, the development of social ties. Consumers who gift from the closet believe that there are few negatives involved. However, people who do not have gift closets and receive gifts which they suspect are from storage may perceive a lack of caring and even feel insulted.

Due to the unexplored nature of gift storage, the results reported in this paper represent a first exploratory account of gift storage and its possible effects on the relationship-building capacity of gifts.

The purpose of this paper is to introduce the contents of the special issue and to clarify and extend conceptual and managerial debates concerning interpretive consumer research (ICR).

A discursive approach is adopted. The arguments are supported by quotes from authoritative publications in the field.

Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of qualitative market research, interpretive approaches to studying consumer behaviour are playing an increasing role. However, the economic and psychological heritage of consumer behaviour impedes appreciation of their aims, analytic logics, and methodological contributions. Ten issues about ICR are detailed in order to provide an integrative overview of what ICR is or is not.

Provides an insider's view and serves as a useful overview of debates and developments in the field.

The purpose of this paper is to explore the challenges and opportunities of collaboration in interpretive consumer research.

The paper reviews literature on research teamwork, particularly on qualitative and international projects. It also provides an account of research collaboration on an interpretive research project across four countries, involving eight researchers.

Despite the cult of individualism in academic life, most articles in leading marketing journals are now written by multi‐author teams. The process and implications of research collaboration, particularly on qualitative and international projects, have received little attention within the marketing literature. Qualitative collaborations call for another layer of reflexivity and attention to the politics and emotions of teamwork. They also require the negotiation of a social contract acceptable to the group and conducive to the emergence of different perspectives throughout the research process.

While issues surrounding the researcher‐research participant relationship are well explored in the field, this paper tackles an issue that often remains tacit in the marketing literature, namely the impact of the relationships between researchers. The paper draws on accounts of other research collaborations as well as authors' experiences, and discusses how interpersonal and cross‐cultural dynamics influence the work of interpretive research teams.